Sepsis Research FEAT is the UK’s only sepsis research charity. The organisation funds cutting-edge research while raising awareness of sepsis and its symptoms, with the ultimate goal of saving lives through early recognition and treatment.
The campaign delivered standout results across all channels:
pieces of media coverage with an OTV of 461,860,825
pieces of regional BBC TV coverage
press features in The Sun, Daily Mirror, Yahoo! News, MSN, and BBC News
All achieved within a total campaign cost of just £15,224, including agency time, creative production, and paid media.
In support of Sepsis Awareness Month 2024, Sepsis Research FEAT sought a high-impact, multi-channel campaign to:
Four Marketing Agency created a bold new campaign identity and tagline – “It will never be you… until it is” – to lead a multi-channel awareness push across August, September and early October.
Centred on real-life storytelling, the campaign spotlighted the story of eight-year-old Freddie McKay, whose sudden diagnosis and recovery became a powerful media and social focus.
Four managed all PR and digital content, launching with strong national press coverage and a targeted Meta ad campaign. A downloadable supporter toolkit encouraged wider community involvement, amplifying reach and message consistency throughout Sepsis Awareness Month.
“The team at Four has been a pleasure to work with since the very start of our contract.They manage to combine warmth, humour and enthusiasm with a can-do attitude, significant industry experience and clear strategic thinking. They have provided invaluable support to Sepsis Research FEAT across multiple projects.”
