Laura Bond Jewellery was founded in 2019. With unique designs, ethical production, fair pricing, and pieces crafted from responsibly sourced gold, the brand has attracted a strong customer and celebrity fan base including Florence Pugh, Michelle Visage, and Nathalie Emmanuelle, who wore Laura Bond to the 2022 Oscars. Laura Bond jewellery is available online and at its flagship store on Thistle Street in Edinburgh, which specialises in bespoke ear styling and luxury piercings.
The Hayley B Daines collaboration delivered exceptional results, becoming the most successful product launch in Laura Bond history.
year on year during launch week
exceeding jewellery industry benchmarks (2 - 4%)
successfully tracked, demonstrating clear ROI
Laura Bond collaborated with lifestyle creator Hayley B Daines (140k Instagram followers) to design and launch an exclusive jewellery collection. Four Marketing Agency were appointed to maximise visibility and commercial impact. Our brief was to deliver a high impact, creator led campaign that would drive brand awareness, increase social engagement and generate strong website traffic and conversions during the collaboration. All whilst reinforcing Laura Bond’s position as a leading name in the luxury piercing jewellery space and building long term creator advocacy.
Four Marketing Agency implemented a strategic, multi-channel campaign to maximise awareness and drive engagement around the launch of the collaboration between Laura Bond and Hayley B Daines.
In order to achieve this, we developed a social first strategy centred on creator storytelling, supported by targeted influencer activity and experiential moments.
“Working with Four has been nothing short of transformative for my brand, Laura Bond. As we prepared to launch our first physical store in Edinburgh, I knew I needed a partner who could elevate our presence both locally and nationally. The expertise of the team was evident from the start; they crafted a tailored strategy that not only generated buzz for our flagship store but also positioned us as the go-to brand for luxury piercing jewellery. Their meticulous planning for the exclusive store opening event brought together key media and influencers, creating a buzz that resonated well beyond our expectations. ”
