Trevor Jones is a prominent Canadian artist known for his innovative approach to blending traditional art with digital technology, particularly through the use of non-fungible tokens (NFTs). He gained recognition for his ability to bridge the gap between physical and digital art, often creating pieces that exist in both forms. His work explores themes of modern life and technology, and he has been successful in the NFT space, leveraging blockchain to sell and authenticate his art.
Trevor is known for his collaborations with other artists and for engaging with the art community in unique ways, often utilising social media and blockchain platforms to reach a broader audience.
This spectacular one-off digital art tribute created record-breaking numbers of minting for the artist (the number of people ‘purchasing’ the free NFT).
pieces of national and international coverage
opportunities to see (OTS).
Physical exhibition on huge screens agreed at W1 Curates, Oxford Streets over the 3 days.
Trevor’s goal was to increase awareness of his work within a more traditional audience, as well as amplify and showcase his successes with specialised NFT press. In order to do this, he recruited us to support him with his strategic communications activity. In order to do this, he organised a Castle Party at Stirling Castle in 2022 and commissioned us to manage the guest list and communications around the event. The castle party was a huge success and we used this as an opportunity to further leverage the relationships created and deliver something quite special for this unique artist.
Following Trevor’s Castle Party at Stirling Castle in 2022, Four Marketing Agency secured an opportunity for Trevor to host the Deputy Art Director from the London Evening Standard and invite her to his art studio in Leith. During this meeting, a unique partnership was born - The Oath.
The Oath, created in collaboration with Apollo Entertainment, shows the crown on a background reflecting the natural world and King Charles’s long-held passion for the environment. Its title refers to the Coronation Oath, in which the monarch solemnly swears to govern the peoples of the United Kingdom and the other Commonwealth Realms according to their laws and customs.
Trevor agreed to create this exclusive artwork that would become a free-to-download NFT for ES readers, to mark the Coronation of King Charles III. Four Marketing Agency managed a full timeline of activity for Coronation weekend, including a partnership with W1 Curates resulting in a window takeover in London’s Oxford Street Flannels.
This project was as exciting as it was complex, with strict timelines to respect and many moving parts. We planned meticulously and communicated extensively with all parties to achieve the final result.
“The project not only marked a historic moment but also definitely succeeded in engaging a much wider audience with NFT art. We couldn't have hoped for better results from Four Marketing Agency.”
