Behind every milestone at Four is a world-class team of storytellers, strategists, and creators. While we are only halfway through the year, June officially goes down in the books as our busiest, most impactful month to date.
From royal receptions and national headlines to expanding our internal talent, the energy at Four has never been higher. To keep up with this incredible momentum, we are absolutely thrilled to welcome two brilliant new faces to the family: Linsay Brown, who joins us as a part-time Director, and Tanya Sokol, our new Account Manager. Both bring a wealth of expertise that will help steer our next chapter of growth.
With the expanded team hitting the ground running, here is a look behind the scenes at what Team Four delivered this month.
Welcomed Worldwide Cancer Research and announcing new leadership
We are incredibly proud to officially welcome Worldwide Cancer Research to our client roster, a charity whose mission is incredibly close to our hearts. To kickstart our partnership, we spearheaded the PR and video campaign announcing the appointment of the lovely Laura Brady as their new CEO. This is just the beginning of our journey with the charity, and we have a pipeline full of exciting, impactful campaigns dropping very soon. Watch this space!
When Scotland triumphs on the world stage, you celebrate in style. To mark Scotland beating Haiti in the World Cup, we orchestrated a massive standalone PR stunt for Bayne’s the Family Bakers. The team coordinated a spectacular giveaway of 7,000 free sausage rolls across 70 stores, creating a massive buzz both on the high street and across national media. The campaign secured top-tier coverage, including major features on Heart FM and in The Scottish Sun.
It was a privilege to support Genus Medical Fertility for a milestone moment this month. As the inspiring founder, Dr Karolina, officially opened the doors to her brand-new, purpose-built clinic, Team Four was on hand to ensure the launch made a lasting impression. We delivered an integrated mix of targeted PR, dynamic social media management, and high-impact brand video to showcase the clinic's state-of-the-art facilities and patient-first ethos.
From early media planning and campaign development to creative activations that are still under wraps, the wheels are firmly in motion and we look forward to sharing more updates soon.
As we wrap up a very fulfilling May, we want to say a huge thank you to our brilliant clients and team. We're looking forward to seeing what June brings.
At Four, we love telling stories that matter, and few are more moving than the work done by The Eric Liddell Community. This month, we supported the dementia care charity for a truly special royal reception at the Palace of Holyroodhouse. Their Royal Patron, HRH The Princess Royal, was in attendance to honour the charity's unsung heroes, the dedicated volunteers and unpaid carers who provide life-changing support to families across Edinburgh.
We officially launched Toscano’s stunning new flagship store on Blair Street. Through a robust, localised media strategy, we generated widespread buzz and secured high-profile coverage across major titles including The Times, The Herald, Edinburgh Live, and the Edinburgh Evening News. Up next, we’re keeping the momentum alive with a suite of sleek video assets and targeted Meta ad campaigns.
As we look toward the rest of the summer, Linsay and Tanya are already making a massive impact alongside the rest of the team. We want to extend a massive thank you to our incredible clients for continuing to trust us with their brands, their milestones, and their stories and to the entire team at Four for making magic happen every single day.
Onward to July! 🚀
