Helping retailers and brands deliver targeted, data-driven campaigns that influence shopper behaviour at scale. Through its platform and solutions, Catalina enables retailers to connect with shoppers across multiple touchpoints, combining data, insights and technology to deliver relevant, offers that drive engagement, loyalty and measurable results.
The Hayley B Daines collaboration delivered exceptional results, becoming the most successful product launch in Laura Bond history.
National Coupon Awareness Month, creating a new, ownable platform for Catalina to activate year-on-year.
across titles including Retail Times, Retail Gazette and Marketing Beat, generating an OTS of 1,518,480 and £111,063 AVE
combining research, media, social, influencer engagement and video content
In order to raise awareness around Catalina UK’s services and strengthen its position in the market, Four Marketing Agency launched the UK’s first National Coupon Awareness Month (NCAM). This provided a platform to showcase Catalina’s expertise, share data-led insights, and engage both industry and consumer audiences in a more meaningful way.
The campaign created the opportunity to share real data and capture attention, through a curated Shopper Research, in collaboration with industry experts, Simpson Carpenter. It also enabled us to establish Catalina as the leading voice on coupons and promotions in the UK. This campaign built awareness beyond a traditional B2B audience and tapped into consumer sentiment around saving.
To support this, we sourced, curated and developed an in-depth Shopper Research in collaboration with industry experts Simpson Carpenter. This provided the data-led foundation for the campaign, reinforcing Catalina’s position as a leader in personalised promotions and highlighting the continued relevance of paper coupons at till point.
We then created the full campaign infrastructure for NCAM, including website copy, dedicated landing pages, newsletters and a comprehensive campaign toolkit. Alongside this, careful project management ensured all elements were delivered on time and consistently, allowing the campaign to launch smoothly and with strong alignment across all touchpoints.
To bring the campaign to life in a more engaging, consumer-facing way, we developed “Long Love the Coupon” as a creative extension of NCAM. When initial plans to film inside a supermarket were not approved, we quickly adapted and delivered a full-day shoot in London, capturing vox pops, real shopper stories and authentic reactions to coupons.
This content, combined with targeted media outreach, influencer engagement and ongoing social activity, helped extend the campaign beyond B2B audiences and maintain momentum throughout the month.