Destination Plymouth is a private/public sector partnership. Its role is to promote the city as a world-class destination to live, work, study and visit, by both supporting awareness around key research and innovation and increasing visitors to the city and surrounding area, thus growing visitor spend and tourism-related jobs as well as highlighting the many opportunities available in the city.
pieces of media coverage for the 2023-2024 financial year
opportunities to see for the 2023-2024 financial year
from Time Out Travel, naming Plymouth as the only UK destination in their ‘Most Underrated Travel Destinations in the World’ for two consecutive years
Four was appointed five years ago to run Destination Plymouth’s national visitor PR campaign as part of the Mayflower 400 Commemorations and we have been the retained agency for the city since, responsible for raising awareness of its unique USPs and championing the reputation of Britain’s Ocean City.
Our primary objective has been to secure high-profile national, trade and specialised media coverage, highlighting Plymouth’s success stories and positive tourism developments. We have also worked with strategic partners such as Visit England to maximise opportunities, and position Plymouth as a must-visit UK destination.
Over the past five years we have developed tailored and integrated PR campaigns to position the city as a desirable destination to live, work and study. Key to the success of this has been building close relationships with stakeholders and supporting the business network to understand the value of a collaborative approach to city-wide communications.
Press releases, interviews, and features detailing Plymouth’s positive developments, business and personal success stories, cultural highlights and key events have boosted visibility and sustained positive momentum around changing perceptions.
“Four Marketing Agency has been excellent to work with. Always proactive, full of ideas, and enthusiastic, the team has seized opportunities and secured outstanding coverage for the city. They are a great team and a true extension of our own.”
