Dynamic Earth

Making Science Matter


Dynamic Earth is a leading science engagement charity based in Edinburgh. Through immersive experiences, hands-on learning, and awe-inspiring exhibitions, the organisation sparks curiosity about our planet and encourages action toward a more sustainable future.

Results and Impact 

Features secured in regional media including BBC Scotland, The Scotsman, Herald, Edinburgh Live and Edinburgh Evening News and The Sunday Post:

74

pieces of media coverage in 2024

995 million+

opportunities to see (OTS).

Features

secured in lifestyle media including Grazia, Elle, Tie the Knot, Marie Claire, and more.

Objectives

Dynamic Earth partnered with Four Marketing Agency to deliver a strategic communications campaign designed to:

  • Expand public awareness of its mission and experiences
  • Position the venue as a leader in science education and climate engagement
  • Support key events and exhibitions with targeted PR and influencer outreach
  • Drive footfall, ticket sales, and community engagement
  • Enhance the charity’s reputation and voice within national sustainability conversations

Strategy and Implementation

Four developed a multi-pronged communications plan tailored to maximise reach and impact. Working closely with the in-house team, we:

  • Crafted compelling media materials aligned with Dynamic Earth’s programme
  • Delivered targeted press outreach across Scottish, UK-wide, and education-specific media
  • Engaged relevant influencers to share authentic, story-led content
  • Positioned Dynamic Earth’s senior leaders as expert voices in sustainability and science education
  • Supported the promotion of new exhibitions, events, and ticketing innovations

From experiential launches to science storytelling, every campaign was designed to inspire, inform, and invite broader audiences to explore the wonders of the natural world.