Maison Sport - Four Marketing Agency

Elevating Maison Sport's Brand Presence in the Winter Sports Market

Maison Sport stands as a pioneering online platform, revolutionising the connection between ski instructors and customers across the globe. With an expansive network spanning over 364 resorts and featuring 1,300 qualified instructors across France, Switzerland, Italy, and Austria, Maison Sport offers a direct and efficient booking experience.

Results and Impact

Over a five-year collaboration, Four Marketing Agency's work with Maison Sport has yielded impressive and impactful results:

373

pieces of media coverage secured across key national, regional, lifestyle, and trade publications.

24.9 million

opportunities to see (OTS) achieved.

100%

positive coverage results.

Objectives

Maison Sport partnered with Four Marketing Agency to significantly enhance its brand awareness within the highly competitive winter sports industry. The primary goals were to drive instructor sign-ups and increase customer bookings in anticipation of the peak ski season. This involved boosting press visibility across national, regional, and industry-specific media, ultimately positioning Maison Sport as the leading platform for direct instructor bookings in Europe and fostering stronger strategic alliances with complementary brands.

Strategy and Implementation

The Four Marketing Agency team developed and executed a tailored communications strategy, encompassing the following key tactics:

Strategic Media Relations: A targeted list of national, regional, lifestyle, and trade press contacts was meticulously compiled. Press releases were then drafted and distributed to effectively highlight Maison Sport's distinctive offerings and compelling growth narrative.
Securing Interview Opportunities: A series of high-profile interviews were coordinated with prominent publications and broadcasters, including BBC Ski Sunday, The Daily Express, and The Telegraph, among others.

Expanded International Media Presence: Robust relationships were cultivated with EU and US media outlets, leading to widespread positive press coverage and a broad geographical reach.
Strengthened Online Presence: Proactive PR initiatives successfully amplified Maison Sport's online footprint. This included securing high-quality digital coverage, valuable backlinks, and bespoke features that significantly boosted SEO performance.
Continual Increase in Opportunities to See (OTS): Through consistently expanded media coverage, a substantial increase in OTS was achieved, resulting in a stronger share of voice within the ski and travel sectors.