The Edinburgh Marriott Hotel Holyrood is a premier city centre hotel situated in Scotland's vibrant capital. In early 2024, the hotel underwent a significant £10 million refurbishment, completely transforming its interiors, brand identity, and overall guest experience.
Our multi-channel strategy delivered measurable success across brand awareness, engagement, and market positioning:
Successfully planned, hosted, and managed a high-profile 200-person launch party.
Positioned Edinburgh Marriott Hotel Holyrood as a standout hospitality destination following its extensive refurbishment.
Secured widespread press coverage across national, lifestyle, and trade publications.
Four Marketing Agency was enlisted to spearhead the hotel's relaunch. The primary goal was to generate maximum awareness and firmly establish the Edinburgh Marriott Hotel Holyrood as a leading hospitality destination in Edinburgh. Key objectives included:
Our integrated strategy seamlessly combined public relations (PR), influencer engagement, and event management to deliver a cohesive and impactful campaign celebrating the hotel's evolution.
We developed a core press release and adapted it for specific sectors—travel, business, lifestyle, and hospitality trade—ensuring proactive outreach to relevant national, regional, and industry publications.
A bespoke distribution list of influential journalists, content creators, and lifestyle influencers was curated to drive awareness both before and after the launch. We implemented a robust follow-up plan to secure reviews, extensive content coverage, and significant social media amplification.
A professional photoshoot was commissioned to capture the stunning newly designed interiors and key features. These high-quality visual assets were then distributed to media and stakeholders, providing compelling imagery to accompany coverage.
In June, we orchestrated a 200-person Italian-Scottish themed launch party, bringing together key media representatives, local tastemakers, and industry professionals. Four Marketing Agency managed the event comprehensively, from initial concept development and guestlist curation to on-site logistics and post-event coverage and content capture.
To generate authentic endorsements, selected press and influencers were invited to experience the hotel's refreshed offering firsthand. This initiative resulted in genuine reviews, organic social media content, and valuable brand alignment.
“The £10 million transformation of the Edinburgh Marriott Hotel Holyrood was a monumental undertaking, and it was really important that our relaunch campaign truly captured the new Marriott offering. Four Marketing Agency have proved to be a great partner in this journey. Their strategic approach to PR, influencer engagement, and event management has been brilliant. Their expertise has ensured that we achieved maximum awareness and successfully positioned the hotel as a premier destination in Edinburgh.
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