Wild Shore

Making Waves with Wild Shore!

Wild Shore are redefining outdoor adventure with exhilarating water sports and aqua park experiences across the UK. With sites across Lancashire, Chester, Dundee, and East Lothian, they offer a dynamic mix of activities - from adrenaline-fueled wakeboarding and floating obstacle courses to open water swimming and scenic paddle sessions.

Results and Impact 

Successfully ran multiple digital advertising campaigns throughout 2024, resulting in 1,094,146 ad-impressions, 27,542 engagements and almost 10,000 website click-throughs:

95

pieces of media coverage, hitting all key targets nationally and across each region

822 million

opportunities to see (OTS) through strategic media placements

Increased

site bookings across the business

Objectives

With plans to launch a new site in Blackpool and East Lothian’s newest HotFox Sauna, Wildshore were keen to source a strategic communications partner that could support them across a variety of PR and marketing platforms. Four were tasked with raising brand awareness across social media and strategic media relations, launching the new site and product and also working with the team to optimise the sales and conversion process, thus driving bookings via their new ticketing platform. 

Strategy and Implementation

The Four Marketing Agency team devised a comprehensive marcomms strategy to support the team in achieving these objectives. Tactics included: 

  • Strategic media relations to announce news and drive press visits onsite 
  • Liaising with influencers to coordinate impactful and experience led visits 
  • Securing multiple partnerships and supporting with collaborative marketing opportunities  
  • Coordinating social media campaigns across each site 
  • Managing multiple digital advertising campaigns to drive visibility and engagement

“Prior to working with Four our group wide PR & marketing initiatives tended to be fairly sporadic and inconsistent. 
Pam and her fantastic team at Four have created and implemented a much more strategic and measured approach to how we promote the businesses, utilising our strong brand identity across a variety of marketing channels. 
The results have been backed by digestible metrics and reports, giving our Board and senior management the comfort that the investment is consistently creating a return. 
Above all else, Four are a pleasure to work with, making your feel part of their on-going success as well. We could not recommend their broad range of services more.”

Callum Mark, CEO of Wild Shore