Four Marketing Agency, one of Scotland’s fastest-growing public relations and communications agencies, has formed a strategic alliance with Edinburgh-based PR and events consultancy Tartan Silk, strengthening its offer across arts, culture and hospitality as part of its next phase of growth.
Formed in January 2026, the alliance sees Four integrate Tartan Silk’s clients into its portfolio, adding a mix of Scottish and international brands to its UK-wide client base. Tartan Silk founder Martin Hunt will join Four as an ambassador, remaining an active industry figure and working closely with the leadership team as the agency continues to grow.
Founded by CEO Pamela Badham, Four delivers integrated public relations, marketing, social media and content-led communications for clients across the UK and internationally. The partnership brings additional depth in brand strategy, reputation management and high-profile events, complimenting Four’s capability in sectors where storytelling, relationships and profile are critical.
Established in 1997, Tartan Silk has worked with a range of high-profile organisations including The Sheraton Grand Hotel & Spa Edinburgh, The Scotch Whisky Experience, Bonhams Scotland and Harris Tweed Textiles.
Four’s own client portfolio spans hospitality, retail, education, technology and destination marketing, with clients including Bayne’s the Family Baker, Scottish Bakers, Dynamic Earth, COSMO Restaurant Group, Catalina UK and Destination Plymouth.
Pamela Badham, CEO and founder of Four Marketing Agency, said: “Martin brings an exceptional level of experience and judgement, alongside a genuine love for the craft of PR, media and stakeholder engagement. Anyone who knows him knows he’s a force in this industry, not just for his contacts, but for the relationships he’s built and the way he works. His perspective and network sit naturally alongside Four’s offer and complement the way we work with clients.”
Martin Hunt, founder of Tartan Silk, added: “After nearly 30 years building Tartan Silk, I’m at a stage where I want to spend more time on my own interests and enjoy a better balance, while still staying close to an industry and people I care deeply about. I’ve loved working with Pam and the Four team, we share the same values, standards and ambition for clients, and there’s no one I’d trust more to take this forward.”
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About Four Marketing Agency
Founded by CEO Pamela Badham, Four Marketing Agency is one of Scotland’s fastest-growing integrated communications firms. With a UK-wide footprint and international reach, the agency specialises in high-impact public relations, social media strategy, and content creation. Four represents a diverse portfolio of market-leading brands across the hospitality, retail, education, and technology sectors, including Scottish Bakers, Dynamic Earth, and COSMO Restaurant Group.