July brought a sold-out restaurant launch, a milestone whisky anniversary, and a national campaign driving real social impact.

To keep pace with a month like this, we’re thrilled to celebrate some well-deserved growth within our team. Huge congratulations to Lewis and Toni on their promotions to Junior Account Manager, and to Juliet on her promotion to Account Executive. All three have earned this many times over, and we can’t wait to see the impact they’ll continue to make in their new roles.

From royal receptions and national headlines to expanding our internal talent, the energy at Four has never been higher. To keep up with this incredible momentum, we are absolutely thrilled to welcome two brilliant new faces to the family: Linsay Brown, who joins us as a part-time Director, and Tanya Sokol, our new Account Manager. Both bring a wealth of expertise that will help steer our next chapter of growth.

With the expanded team hitting the ground running, here is a look behind the scenes at what Team Four delivered this month.

UMAMI Leicester Takes Center Stage

July’s headline moment was the highly anticipated opening of UMAMI Leicester. Delivered via an exclusive launch night alongside an integrated strategy spanning media relations, digital strategy, and event management, the campaign delivered a completely sold-out opening week and a total OTV of 2,706,096 across press and influencer coverage—a clear testament to the power of joined-up communications.

A campaign we’ve been building behind the scenes officially hit the road this month. Partnering with Scottish Bakers, we launched The Ultimate Scottish Baker’s Trail from the Highlands to the Lowlands. By spotlighting the nation’s finest bakeries and amplifying heartwarming regional stories, the trail raised vital awareness for the sector, proving once again that human-centered storytelling remains at the heart of everything we build.

Quarter-century milestones deserve landmark celebrations. We had the pleasure of marking Amber Restaurant’s 25th anniversary for our client, The Scotch Whisky Experience. Through an exclusive press dinner, high-profile media features, and targeted social coverage, we delivered a strategic campaign that honored the restaurant's rich heritage while engaging fresh audiences.

We also delivered a national campaign for Micro:bit to support the launch of new accessibility technology, empowering over 40,000 blind and visually impaired children across the UK to learn to code. Securing widespread coverage across national and trade media, we helped bring this transformative story to light—a standout result for a project built on meaningful social impact.

As we head into the energy of the Edinburgh Fringe, Lewis, Toni, and Juliet are already thriving in their new roles. A huge thank you to our clients for continuing to trust us with their brands, milestones, and stories and to the entire team at Four for driving these results day in, day out.

Onward to August! 🚀