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Creating positive impact that makes complete commercial sense

Our work Wondrous Woods

Wondrous Woods is an immersive lighting trail designed and produced by 21CC Group Ltd, a Scottish-based event management company, established in 1999. They work with some of the industry’s leading clients and service providers to produce events, experiences and enhance visitor attractions around the country for corporate groups, festivals, local authorities and private clients.

pieces of top tier coverage within one month
million opportunities to see
Sell out event
resulting in the organisers opening up more ticket slots

The Brief

Scottish event management powerhouse, 21CC Group Ltd, approached Four Marketing Agency with the need to improve strategic communications amongst earned media and drive ticket sales for their immersive lighting trail.

The Strategy
Our team created a tailored PR and social media strategy to support the team achieve these objectives. This included...

  1. Hosting a power-packed press launch event, attended by some of Scotland’s most influential media spokespeople and influencers. 
  2. Creating an ongoing media outreach programme, which involved tailored outreach to journalists, influencers and photographers creating a strong press and social media presence.
  3. Coordinating photography and videography for the press launch event 
  4. Attending the launch event to manage all comms and content creation as well as being the main point of contact onsite for all stakeholders, press and influencers. 


The Impact

We worked closely with our extensive network of press and influencer contacts to create a steady flow of media coverage for 21CC, as well as working to create a short- and long-term comms strategy to ensure continuously high ticket sales.

Within the first month, we secured 79 pieces of coverage, spanning The Guardian Travel, The Times, The Metro, The Daily Telegraph, STV News, and The Sunday Post, to name but a few.

Ticket sales and media presence remained at a record high for 21CC throughout the month. In fact, the event had to be extended by an additional week to meet public demand!

21CC Group have become a retained client at Four, and we now manage all of their marketing and media relations.

Client feedback

Don’t just take it from us! Hear what Julie Ogilvie, Event Producer at 21CC has to say.

Having someone on board who truly understands your mission is absolutely key to the success of a project. Four were on the ball right from the start and kept the momentum up all through the event, making sure our name was out there in the right places and creating vital awareness. They were brilliant to work with, savvy and totally professional and undoubtedly contributed to the fantastic response we had to the event.

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